Do you know what makes shoppers want to buy items? It’s all about the merchandising, which is simply the art of presenting merchandise in a compelling way to stimulate imagination and desire.
That same technique can be remarkably effective in making your own closet design a more organized and attractive space. You, as the “shopper” come to your closet to find and select your outfits. You see things in a whole new light when they are neat, artistically arranged and paired with complementary items.
The boutique closet trend has caught fire lately, due in some part to reality shows and movies in which getting dressed is elevated to an art form. At the same time, apparel retailers strive to create an intimate, personal vibe within their shops that actually mimics a personal closet. They want you to feel both energized by the array of merchandise and comfortable trying items on.
Visual merchandising is underpinned by spatial and color organization that results in being able to find what you want very easily. So it makes perfect sense to use the same techniques to get dressed more efficiently and sincerely enjoy the process. Best of all, boutiquing your closet is very easy to do.
We’ve gathered some of the techniques retailers use to make their stores beautiful and stimulate sales. The best way to start is with a clean space. Move your shoes and clothing out of the closet and weed out what you don’t wear. Then reorganize, using these suggestions:
1. Practice artful storage. In a shop, much thought is given to whether a product should be hung, folded or carefully rolled in a basket. The same holds true for your wardrobe. Maybe your jeans should be neatly folded, from light to dark, while the rest of your dressier pants get hung near your dressy shirts.
Boutique your own closet and attain great wardrobe organization at the same time! Learn how a Closet Factory designer works with you to get the most out of your closet.
Each of our custom systems is completely personalized and begins with a complimentary design appointment.Schedule a Consult
During the consultation you and a designer will discuss your expectations, desires, and project budget, with the aim of designing an organization system that will: